Paid Advertising

EXPERTS IN GOOGLE ADWORDS & GOOGLE SHOPPING ADS

Customized Google Ads for Brands Like Yours

How many times have you gotten or given this answer?

Google it.

It’s ever-present and you default to it so easily and so often that you tend to overlook the power of that statement. Google is a powerful marketing tool beyond simply improving your SEO ranking.

Google accounts for nearly 90% of all search. That’s worldwide, not just Stateside. It’s utter domination. Stated another way, 9 out of 10 of your possible clients and customers use Google as a potential portal to find and get to you specifically. Stated in yet another way; 90% of all internet users see Google Ads.

Think of the brand exposure. You’re not only getting yourself in front of the vast majority of your customers but you’re showing up prominently, atop the search (or on the bottom, or the side or on Google apps and all around the web on the countless sites in Google’s display network. The scope is truly breathtaking).

Users who click an ad are 50% more likely to make a purchase. Moreover, around 1/3rd of clicks are going to those paid ads you’re seeing on top of your searches.

Given that, Google pay per click advertising (PPC) can provide potential growth for your company. Understanding the landscape and how to create customized ads for your brand that work is a point of pride for us as Google Ads experts.

TAKING YOUR BRAND TO THE NEXT LEVEL

Why You Need a Facebook & Instagram Ads Agency

Frankly, Facebook is the real OG (RIP Myspace) of social media and to put it bluntly, you can’t afford to not be advertising there. It’s that cut and dry.

Frankly, Facebook is the real OG (RIP Myspace) of social media and to put it bluntly, you can’t afford to not be advertising there. It’s that cut and dry.

Why?

Your audience is there. With nearly 2.5 billion, with a “b”, monthly active users and about 1.7 billion, again with a “b”, daily active users, everyone’s audience is there in some form or another. More importantly, those users are not on the network fleetingly. Your current and future clients and customers are on the platform for about an hour a day.

You can’t afford to ignore it or miss out on the opportunity it presents.

But you can afford it. The beautiful thing about Facebook Ads is that they are very affordable and are among the more cost-effective options for advertising available, offering the best cost-per-thousand impressions (CPM) you can get.

With that many eyeballs on the screen, scrolling through their feeds on a daily basis and engaging for countless hours, it’s no wonder that Facebook is the biggest source of display advertising not only in the US but the world over. Not to mention, Facebook now owns Instagram, the third most popular social media platform so your brand can be found across multiple platforms through Facebook ads.

THE NUMBERS SPEAK VOLUMES

How is YouTube Advertising Effective for Brands?

2 billion users every month.

2nd largest social media platform.

2nd most preferred platform for viewing videos among the coveted 18 to 34 year old demographic.

st in mobile internet traffic. Finally, something YouTube is number 1 in, YouTube by far accounts for the most mobile traffic at 37% globally. That’s astronomical.

YouTube is a behemoth, it’s second only to Facebook (learn about our Facebook advertising services) as a social network and second to Netflix as a source for viewing video content.

Still not convinced? Consider this, by 2022 82% of global internet traffic will come from video streaming. With an average time spent on the platform of nearly 12 minutes a day and just about 7 page views, the engagement is mighty high. Users aren’t passive on YouTube, they’re in the moment for those moments.

People go to YouTube for just about everything, from entertainment to knowledge. Searches for “how-to” videos are growing by 70% a year. And speaking of search, YouTube is the 2nd largest search engine on the internet.

And in terms of growth, it may be hard to believe but YouTube is still growing!

It begs the questions, if your business isn’t advertising on YouTube, why? Can you afford to continue neglecting this powerhouse of a platform?

Why Should Your Brand Run TikTok Ads?

TikTok has over 720 million active users every day. To resonate with the platform’s massive audience, our team conducts extensive research and training specific to TikTok optimization so your content connects with potential customers through every stage of the funnel.

Included in our services:

• A/B Testing
• Audience Research
• Competitor Research
• Content Production
• Content Strategy
• Conversion Rate Optimization
• Conversion Tracking
• Customer Acquisition and Retention
• Custom Audiences
• Community Management and Growth
• Optimized Bid Strategies
• Rampant Creative Testing

Benefits of working with Digivaze